The online shopping giants, Amazon, eBay and even Wal-mart, are all preparing for the craziness of holiday shopping this year. Online shopping is perfect for those last minute shoppers or consumers looking for a great deal they might not find in the stores. Shoppers also don’t have to worry about fighting those huge crowds, long lines and crowded parking lots. One of the best and most popular online shopping days is Cyber Monday, where the online world of shopping turns into Black Friday in the palm of your hand.
According to WomensWearDaily, Amazon has taken a step above the online competition by linking with U.S. Postal Service in New York and L.A. for Sunday deliveries. eBay has also taken major steps to leverage itself this holiday season. The site will be offering same-day delivery service, which lets customers receive items from major retailers in about an hour. The e-commerce site has also extended its hours due to shortened shopping time during Thanksgiving break, as well as lengthening delivery hours and eliminating delivery fees until 6 p.m. on crucial shopping dates during the holiday season.
Online shopping sites are also making sure their sites will appeal through a phone or tablet. Many sites, like eBay, have revamped their current site to increase social interaction. Other sites, like Zappos, are focusing their site on singular items so the shopping experience is easier and less stressful for the consumer. Zappos.com is also paying attention to their customer service with a 365-day policy and 24/7 call center.
I feel that all of these tactics to give the online shopper what they want are becoming more personal and dynamic each year. Department stores and online stores alike are taking the millienials, as well as the ever changing technology into consideration to increase sales. According to a Google study, half of all American shoppers will research holiday purchases online prior to Thanksgiving weekend. The study also found that 60 percent will make a purchase online that weekend. With such surprising statistics showing the increase on web purchasing, the online stores, as well as department stores, are making the perfect moves to keep up with its busy, tech-savy consumer.
Written By: Bree Babik